Rural Radio program
- An effective means to raise public awareness for conservation and utilization of ABD.
- Contains local contents with active participation of rural people.
Features of Rural radio programme
- Participatory
- Based on local demand
- Focused programme
- Sharing and learning
- Provide forum to form public opinion and policies on agrobiodiversity.
Steps
- Setting up of team
- Identify radio partner
- Broadcasting time and frequency
- Program designing by multidisciplinary team
- Periodic review and subsequent planning
Effectiveness
- Raising awareness on biodiversity and natural resource management.
- Helped in technological transfer
- Helped in promoting indigenous knowledge, culture and technology
- Large coverage