Course Content
Learn Fundamentals of Agricultural extension with Rahul

Adopters categories and their characteristics

a) Innovators: Willing to take risk and have close contact to scientific sources and other innovators.

b) Early adopters: Have higher social status, financial liquidity, advanced education and more socially forward.

c) Early Majority: Adopts innovation after a varying degree of time and have average social status, contact with early adopters and hold positions of opinion leadership in a system.

d) Late Majority: Approach system with a high degree of skepticism and have below average social status, little financial liquidity and are in contact with above people.

e) Laggards: Last to adopt innovation, dislike change and focus on traditional norms, with lowest social status and financial liquidity.

Scroll to Top