Adopters categories and their characteristics
a) Innovators: Willing to take risk and have close contact to scientific sources and other innovators.
b) Early adopters: Have higher social status, financial liquidity, advanced education and more socially forward.
c) Early Majority: Adopts innovation after a varying degree of time and have average social status, contact with early adopters and hold positions of opinion leadership in a system.
d) Late Majority: Approach system with a high degree of skepticism and have below average social status, little financial liquidity and are in contact with above people.
e) Laggards: Last to adopt innovation, dislike change and focus on traditional norms, with lowest social status and financial liquidity.