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Master Fundamentals of Agricultural Extension – Notes, Case Studies & Practical Insights – with Rahul

Components of Attitudes

  1. The cognitive component: beliefs, opinions, knowledge, or information held by a person (for instance, the belief that “discrimination is wrong”).
  2. The affective component: emotional or feeling part of an attitude. “I don’t like ‘Kundan’ because he discriminates minorities.”
  3. The behavioral component: intention to behave in a certain way toward someone or something. To continue our example, I might choose to avoid Kundan because of my feelings about him.
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