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Master Fundamentals of Agricultural Extension – Notes, Case Studies & Practical Insights – with Rahul

Five stages of the adoption process

a) Knowledge: Individual is exposed to an innovation, but lacks information about the innovation.

b) Persuasion: The individual is interested in the innovation and actively seeks related information/details.

c) Decision: The individual takes the concept of the change and weighs the advantages/disadvantages of using the innovation and decides whether to adopt or reject the innovation. Most difficult stage for the adopter.

d) Implementation: During this stage the individual also determines the usefulness of the innovation and may search for further information about it.

e) Confirmation: The individual finalizes his/her decision to continue using the innovation.

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