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Cultural and Social heritage and dilemma in the rural development
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Learn Social mobilization and community development with Rahul

How social mobilization a dynamic process?

  • Message of social mobilization teach new lessons to the people.
  • The new techniques bring a change in their traditional thinking pattern.
  • The traditional attitudes get changed due to the change in their thinking pattern. Such attitude change in large populace means beginning of new tradition.
  • This new tradition gets institutionalized in the society.
  • However, the society remains dynamic because of so many others factors. Because of this, the institutionalized new tradition also gets obsolete.
  • Upon realizing this stage, the message of social mobilization should be improved and re-disseminated among the people in form of new learning, thus the cycle keeps going.
  • Therefore, the process of social mobilization should be updated with changing social environment. Nonetheless, objective of social mobilization ought to remain the same even after changing the procedural part o to suit the time, place and environment.
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