How social mobilization a dynamic process?
- Message of social mobilization teach new lessons to the people.
- The new techniques bring a change in their traditional thinking pattern.
- The traditional attitudes get changed due to the change in their thinking pattern. Such attitude change in large populace means beginning of new tradition.
- This new tradition gets institutionalized in the society.
- However, the society remains dynamic because of so many others factors. Because of this, the institutionalized new tradition also gets obsolete.
- Upon realizing this stage, the message of social mobilization should be improved and re-disseminated among the people in form of new learning, thus the cycle keeps going.
- Therefore, the process of social mobilization should be updated with changing social environment. Nonetheless, objective of social mobilization ought to remain the same even after changing the procedural part o to suit the time, place and environment.