Introduction

• The massage style of work and the group of social mobilizers that are involved in the process of social mobilization are established in the form of brand.
• The better the brand, the more effective its service and outcome.
• The brand of social mobilization process is due to its success factors in process and the characters of social mobilizers.

Success factors for social mobilization

1. Simplicity: Message and style of teaching are so simple enough to understand by the poorest of the poor
2. Economical: Package and program are of cost effective in terms of time resources spent by the poor
3. Demand based: Teaching of social mobilization is of embodied with aspiration of the target group
4. Resource availability: Resources are important, so it is difficult but not impossible to collect and invest
5. Personnel: Employees and cadres possessing following of ‘4-C’ characters are indispensable for success of program.