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Course Content
Introduction to agribusiness management
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Introduction
Importance of agribusiness
Scope of Agribusiness
Distinctive Feature of Agribusiness
Business Management
Basic concept and definitions of firms, plant, industry and their interrelationships with respect to agricultural production
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Meaning of plant, Firm and Industry
Agribusiness environment, management systems, and managerial decisions
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Agribusiness Environment
Management system
Managerial decision
Organization and functions in business management
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 Some definitions of organization
BUSINESS ORGANIZATION MANAGEMENT
Functions of Management
Human behavior in organization
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Introduction
Features of Organizational Behavior
Contributing Disciplines to the Organizational Behavior field
Models of Organization Behavior
Preparation of financial statements and analysis, agribusiness financing
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Financial statements
Assets
Liabilities
Solvency Analysis
Profitability Analysis
Investment appraisals through use of discounted and undiscounted cash flow organization
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Discounted measure
Undiscounted measure
Sensitivity Analysis (Treatment of Uncertainty)
Which project appraisal criteria (NPV, B/C ratio, IRR) is best why?
Q. Why IRR is preferred over NPV for comparing independent projects
Leadership and motivation, economic principles involved in capital acquisition
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Leadership
Motivation
Economic principles involved in capital acquisition
Agribusiness control program and evaluation
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Agribusiness control program
EVALUATION OF AGRICULTURAL PROJECTS AND PROGRAMS
Cooperatives
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Definition of cooperative
Cooperative Values
Co-operative Principles
Advantage of Cooperative Marketing in Nepal
Cooperative Marketing
Agribusiness marketing systems, functions, and efficiency
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Introduction
Marketing concept
So. what is marketed surplus and marketable surplus?
Is there any difference between marketing and selling?
Marketing mix
Environmental variable (also called behavioural or external variables)
Marketing Functions
Physical function
Facilitating function
Efficiency criteria for Agricultural Marketing
Consequences of inefficient Marketing
Strategic marketing plan, market planning tool, and marketing research
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Strategic Marketing Planning (SMP) Framework/tools
Marketing research
Steps of doing market research
Marketing Planning
Consumer behavior and Supply chain management
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Supply Chain Management (SCM)
Supply Chain vs. Value chain
Consumer behavior
Factors affecting consumer behavior
The consumer buying decision process
Production planning in agribusiness
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Production
Risk and Uncertainty:
Difference between risk and uncertainty
Classification of risk
Type of risk
Risk management strategies in agribusiness
Problems and prospects of agribusiness in Nepal
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Problems of agribusiness in Nepal
Prospects/Opportunities and potential of agribusiness in Nepal
Agribusiness development and international trade
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INTERNATIONAL TRADE
Difference between foreign trade and domestic trade
Free Trade vs. Protectionism
World Trade Organization (WTO)
Trade Principles of WTO
General Agreement on Tariffs and Trade (GATT) & World Trade Organization (WTO)
Main features of GATT (General Agreement on Tariffs & Trade)
Three divisions of WTO
WTO and Nepal
Impact of government policies on agribusiness enterprises
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Introduction
Mechanism of intervention
Master Agribusiness Management, Marketing and Cooperatives – Notes, Case Studies & Practical Insights – with Rahul

Distinctive Feature of Agribusiness

1. Seasonal production in nature

2. Bulky in nature

3. Scattered in production due to land fragmentation

4. Mostly necessary type nature (manufactured goods—luxurious nature)

5. Demand curve are generally inelastic

6. Inelastic supply in short run

7. Perishable in nature or short storage life

8. Homogeneous in shape, size, outlook causing difficulty in differentiation and advertisement

9. Risky enterprises (Insect, pest, price, market uncertainty and weather fluctuation etc.)

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