Marketing Functions:

There are two types of marketing functions primary and secondary.

A) Primary or principle marketing functions:

– There are three functions assembling, processing and dispersion.

I) Assembling : The assembling covers the procurement and concentration of farm products in one place before they are dispatched for further marketing actions.

II) The processing covers the converting the product into a suitable form before these are sold to the consumer. The Wheat for example has to convert into flour or bakery etc. Mills, slaughter house, bread factories, etc. are processing unit.

III)  Dispersion or distribution function concerns about selling of assembled/processed products to the intended customers.

B) The secondary functions:

– These functions starts after primary functions: standardization and grading, packaging, transportation, storage, financing, risk bearing and selling

Kohls and Uhl (1990) have classified the functions involved in agricultural and food marketing processes as under three sets of functions of a marketing system:

Exchange Functions:

1. Buying,
2. Selling,

Physical Functions:

3. Storage,
4. Transportation,
5. Processing

Facilitating Functions.

6. Standardization,
7. Financing,
8. Risk Bearing,
9. Market intelligence