Assumptions of hypodermic Needle Theory

1. Humans react uniformly to stimuli.
2. The media’s message is directly “injected” into the “bloodstream” of a population like fluid from a syringe.
3. Messages are strategically created to achieve desired responses.
4. The effects of the media’s messages are immediate and powerful, capable of causing significant behavioral change in humans.
5. The public is powerless to escape the media’s influence.