Principle of communication

1. The more we know the personality of receiver, the greater the likelihood that we can communicate more effectively.
2. The more we know about the message with appeal to target audience the greater the likelihood that we can communicate with them more effectively.
3. In general the more we know the channel, which are used by the receiver, the better we communicate.
4. In general the more we know about the source which is respected by the receiver the grater the chances we have in succeeding in communication efforts.