Function of mass Communication

• Improving Communication Capacity of Agricultural Extension System
• Integration of the media
• Quick delivery of information
• Helpful During the Emergency Situation
• Create an interest among the audience
• Helpful in filling the communication gap Between Farmers and extension system
• Live Telecast is possible from the far areas to the farmers TV set
• Demonstration of new technique is possible
• Helpful for Literate As well as illiterate farmers and farm women