Basic things of mass communication channel

1. Content: In mass communication system’s message must be alternative and meets the need of a particular audience. If it does not meet the need of the people, its effectiveness is zero.
2. Standard: The standard of language should be according to the level of standard of people.
3. Treatment: The treatment for receiver’s side should be loyally and attractive. Inferior treatment reduces the quality of literature.
4. Acts: The acts of using something should be clearly mentioned; Radio act, printing act etc.