Models

Model Type

Main Components of the Model

Also known as

Aristotle model

Linear

Speaker, speech, audience, effect

Persuasive model

Shannon & Weaver Model (1949)

Linear

Source, Encoder, Channel. Decoder, Destination, Noise , Feedback

Mathematical model

David Berlo (1960)

Linear

Source, Message, Channel, Receiver

S-M-C-R Model

Lasswell Model (1948)

Linear

Who Says What In Which Channel To Whom With What Effect

Political/propaganda

Wilbur Schramm (1973)

Interactive/Rational

Source, Encoder, Signal, Decoder, Receiver

Bruce Westely and Malcolm MacLean (1957

Transactional

Messages, Source (advocacy roles), Gatekeepers (channels roles), Receivers (behavioral system roles), Feedback

Newcomb models (1953)