Cultural barriers

• We communicate the way we do because we are raised in particular culture and learn its language, rules, and norms.
• Different cultures may have different rules and norms.
• Understanding the other’s culture facilitates cross-cultural communication
• A person acts according to the values and norms of his or her culture; another person holding a different worldview might interpret his or her behavior from an opposite standpoint.
• This situation creates misunderstanding and can lead to conflicts