Group communication System
- Group communication means exchange of ideas, information and skills with more than two or a group of people like in group meeting and method demonstration.
- A group communication system provides the ability for one member of a group to efficiently broadcast a message to all other members of the same group.
Dimensions of group characteristics
Dimension of group characteristics that determine the communication effectiveness Group structure,
- Type of group,
- Group cohesiveness,
- Group norms and
- Development stage of the group.
Strategies for effective group communication
- Present issues: Problems and their solutions. Example : The issue can be Marketing of apples in Humla , Jumla and Mustang, soil erosion in Nepal etc.
- Plans, Program, Technique and Implementation: After knowing the present issues and problems programs should be made for implementing plan
- Review of the situation through meeting; evaluate the work done frequently to know the progress problem of the program.
- Close examination of development in which various groups in term of agricultural, Political, economic, social, cultural, ethnical etc.
- Creation of standard basis for future development plan. The situation basis is determined on the basis of past experiences.
- Different group have different interest
- Take network topology into account when making decisions on how to replicate information
Advantage of Group communication system
- It is democratic method giving equal opportunity to each participant
- It creates high degree of interest
- It helps people gain skills to work in teams
- It develops group morale
- It enhances knowledge and critical thinking
- Cost effective compared to individual farmer approach of extension
- It offer greater coverage and potentiality more cost effective
- More effective learning environment and effective group learning
- Farmer group causes enabling farmers to organize themselves for action or to share resources
- Joint decision-making ease to take high risk.