Course Content
Agricultural development and mass communication strategy in agricultural extension and development
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Communication approach in agricultural extension program of Nepal, their achievement and limitations
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Feedback in communication process, effect information and feedback in extension education
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Learn Agriculture Communication with Rahul

Purpose/Functions of communication

  1. Information function: The getting or giving of information underlies all communication functions either directly or indirectly
  • Education function,
  • Teaching function,
  • Evaluation function
  • Orientation function,
  • Interview function

 

  1. Instruction function: The command or instructive function of communication more observable in formal organization rather than informal
  • Command function,
  • Instruction function,
  • Team management function,
  • Problem solving function,
  • Directive function
  1. Persuasive function: Persuasive function of communication i.e. to induce people is extremely important for extension in changing their behavior in desirable direction
  • Influence function,
  • Motivation function
  • Image projection function

 

  1. Integration function: Major function of communication is integration of any disintegration at the interpersonal or organizational level. This helps to maintain individual, societal, or organizational stability and identity
  • Organizational function,
  • Linkage function,
  • Coordination function,
  • Synergy function
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