Importance of social psychology
- Social psychology studies the individual and not the group itself, it studies the individual in relation to his fellow-men.
- It helps to understand how the social problems like caste, prejudice, industrial unrest, crime, and delinquency arise and how they can be controlled and predicted.
- It is concerned with the problem of the formation, change and measurement of social attitudes. It helps in understanding the way in which a person perceives his group and other groups. It also helps in understanding how prejudices arise and why they resist the call of idealism on one hand and the realities on the other.
- It studies fundamental processes like how the individual perceives his/her social environment, how s/he learns his/her social behaviour and how s/he achieves his social goals.